3 Easy Tips For Home Staging

The point of home staging is to give the home a neutral look that will appeal to the most buyers. Before you hire a professional home stager, you may want to look at what you can do yourself to increase the value of you home.

The 3 Ds of Home Staging

1. De-clutter
Over the years of living in the same house, everyone has the tendency to collect material things which are usually end up in the basement or the garage or the attic. Clutter is deadly to selling a house and can seriously reduce the selling price. Take a quick inventory of your rooms and evaluate what you could remove to make more room. When showing the house ensure that nothing is on the floors, especially clothes, and that the kitchen counters are free of most things except for accent items. You can refer to a "Stager" specialist for how to and professional advice.

2. De-personalize
Your personal touches make a home out of your house, but they may also scare some buyers off. Remove anything that is of personal, religious or sexual nature. If you like family photos and have them pinned up on the walls, take them down and replace them with neutral artworks. If you value religion and have symbols and artifacts around the house remove those during the visits as the potential buyers may not be of the same faith. If you have artwork that is of a more adult nature, remove them also because it may offend some potential buyers. The benefits will greatly outweigh the cost.

3. Deep Clean
It's spring cleaning time. A deep clean is the best way to really make your house stand out. It’s also one of the oldest trick in the sales book. The first thing used cars salesmen do when they get a new used car on the lot is to deep clean it and make it shine. Clean and dust everything that you don’t normally clean. Windows inside and out, doors, windows and door tracts, light fixtures, top of cabinetry, behind and under couches, furniture and appliances, walls and ceilings, and anywhere else you don't clean on a regular basis.


If you are selling a home in Montreal, you want to make sure that it is in the best condition possible to get the most profit possible. You should do this even if you choose to list with an agent since a good agent would tell you to do the same. Actually, if you choose to invite agents into your home, you should do these simple tips before they come visit. That way they will get a good first impression about your house and make the experience that much more pleasant.

Marketing Your Home

No matter how you’re selling a home–whether it’s through the cost of a realtor, by auction or using my preferred method of selling “for sale by owner”–your #1 goal is getting the property seen. If no one sees a home, no one will make an offer on a home.

So how can you get your property publicized?

1. Word of mouth: Tell everyone you know that you’re selling. Encourage them to pass on the info—if you have homemade marketing materials, use them.
2. Post everywhere: Leave information about your home on grocery store bulletin boards, at your company postings, at the library, in the school district, you name it!
3. Market it well: Be thinking about the absolutely best way to make your property stand out.
   In my opinion, your best bet is to combine your efforts with a FSBO Company. There are many established real estate marketing companies out there. I’ve found one to be most helpful, and I found it by trial and error. A good marketing real estate company (i.e., one worth paying money to) should be able to help you with the next steps:
4. Create a brochure/flyer: You want something professional-looking, if at all possible. Think good design and highlighted features.
5. Use professional photographs: Taken with the best lighting, maximizing the look of space and style, the photos should show your home at its best.
6. Virtual tours: These are becoming more and more popular—so much so, in fact, that you really need them. Especially today with so many people relocating and transferring, potential buyers may be out of state or even out of the country. You want them to be able to learn about your home anywhere.
7. Focus on features: Your advertising must highlight the positive aspects of your home. You want to make it easy for potential buyers to see why they should be interested.
8. Overall service: If you are going to go with a FSBO company, it should provide service to assist you with the overall process.

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